Essential Tools for Monitoring Hospital’s Online Reputation

Reputation management is now a trending issue in health care. Several health systems have taken matters into their own hands by posting physician reviews on their websites, but this strategy does not eliminate commercial review sites from the equation even if it reduces their influence. With that being said, posted below are some of the best tools that will help modern medical websites.

Reputation Health

Reputation Health is designed for medical clinics but expands to hospitals and health systems that have a large number of facilities. With its healthcare focus, Reputation Health monitors Yelp, HealthGrades, Vitals, ZocDoc, and other commercial rating sites and helps you acquire positive reviews from patients. Reviews for each of these sites can be found at a glance, and you can also choose to receive email alerts.


HealthLoop, which was also featured in the Washington Post, combines its foot-tracking app with appointment follow-up emails to improve the overall patient encounter. When patients post testimonials, HealthLoop shows doctors’ engagement and satisfaction scores in real-time and asks patients to post their testimonials on Yelp and other third-party sites.

Binary Fountain

Binary Fountain was also featured in the Washington Post. But quite a few health systems use the service to print testimonials within their websites, and it also tracks third-party sites for real-time health ratings. New reviews are categorized to give you a more complete picture of the feedback patients are posting online.

Google Alerts

You don’t have enough time to Google every day. This helpful service shows you search terms and sends you an email when you might discover new search results. You can probably set a limit on the number of emails you receive weekly or daily, but if you’re concerned about response time, you should probably set it based on what happens. If your name is similar to another hospital or program, you can limit notifications from the site so that you only receive emails related to it.